College of Food, Agricultural and Natural Resource Sciences
At the University of Minnesota College of Food, Agricultural and Natural Resource Sciences (CFANS), I currently lead communications strategy and content creation to support youth outreach and recruitment initiatives, playing both the long and short game to drive undergraduate enrollment during a time of turmoil for U.S. higher education. My work spans digital, print, and experiential communications.
Recruitment Webpage Revamp
When I started in my role, the College’s page to sell itself to prospective undergrad students relied on a video to do the heavy lifting. The rest of the page? More features than benefits.
I redesigned the page content and layout, wrote copy, chose images and graphics, and built it all out in Drupal to create a more welcoming, digestible experience for future undergrads that better sells the benefits of a CFANS education.
Before
After (See It Live)